THE YAYA MARKET

I worked as the photographer for the State of the YAYA 2016 book and produced the following images to give marketers an inside look at the lives of youth and young adults. Many of the photos carry symbolic meanings regarding media usage, career aspirations, connectivity, and social activity. There were many photos taken for the book that ended up not being used, some of which are shown below. You can view the book on the MOJO AD website here.